Jonathan L. Lauer
Managing Partner

With experience spanning marketing, finance, and sales over 20 years in the healthcare industry, Mr. Lauer has driven sales growth, product development, and competitive strategy in a variety of healthcare technology and services companies ranging from startups to large corporations, such Hewlett Packard and GE. 

Prior to founding the Healthcare Performance Alliance in 2010, Jonathan was Global VP of Marketing for Spacelabs Healthcare, helping architect and implement the turnaround of an organization that had experienced heavy losses in the late 1990's and early 2000's, subsequently experiencing exceptional profit growth and winning multiple industry awards for technology excellence and customer satisfaction in the hospital patient monitoring market.

Mr. Lauer holds an MBA from the University of Chicago's Booth School of Business and a mechanical engineering degree from Lehigh University. 

Jonathan is an avid tennis player, sailor and skier, and in 2012 began serving on the volunteer ski patrol at Crystal Mountain, WA.  

A native of Pittsburgh, Jonathan currently lives in the Seattle area with his wife and three children. 


Steven M. Belli, CPA
Director, Cost Reduction

Mr. Belli has run companies and consulted both within and outside the healthcare industry for over 25 years. He is experienced in strategic planning, turnarounds, systems life cycle planning, best practice development, operational reviews, start-ups and liquidity events. 

More than 50% of his time is spent with clients, assisting them with strategic planning and the roll out of their strategic sourcing project. Mr. Belli’s main role is to work with clients through the life of a project to assure that they have the resources needed to achieve the best possible results and in developing strategy to optimize savings over time.

Mr. Belli was formerly Chief Operating Officer of Titan Technologies, directly responsible for product engineering, professional consulting services and the finance division. He directed all aspects of strategic planning, change management, banking relationships and investor/public relations.  Prior to Titan, Mr. Belli was a partner with Weiser LLP and Co., a large New York area CPA firm in which he founded and ran the management consulting division, which helped clients maximize profitability through the implementation of systems, best practices, strategic planning and cost reduction.

Mr. Belli holds a BBA in Accounting from Pace University.


Seth Avery
Advisor, Revenue Cycle

Mr. Avery has over 20 years of experience as a healthcare executive, serving as an auditor, consultant, and administrator. He served as CFO of a major Texas academic medical center, Executive Director of a leading New Jersey Medical School, and as an auditor in a Big 6 accounting firm. He has broad-based experience working in government, for-profit, and not-for-profit health care organizations.

Seth has been certified by the American Academy of Professional Coders (AAPC) as a Certified Professional Coder (CPC) and is a past member of the National Advisory Board for the AAPC. He is a frequent speaker at local, regional and national forums. Seth has a B.S. from Campbell University, an M.A. in Economics from the University of New Mexico and a Juris Doctor from Texas Wesleyan University. Seth is also a 14 year veteran of the U.S. Military, serving both as a member of 5th Special Forces Group and as a Medical Service Corps officer.



Our team has extensive experience, working with a range of healthcare providers across 24 states.

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